Empirical Thinking


Empirical on Audience Growth at The Washington Post
Lukas Albert and Jack Marshall | The Wall Street Journal

Empirical Commentary: “Can Young Women Save Old Media?”
Kristen Bellstrom | Fortune

Empirical on Time Inc.’s Latest Digital Acquisition
Jeffrey A. Trachtenberg | The Wall Street Journal

Empirical on USA Today
Lukas Alpert | The Wall Street Journal

Empirical on the possible sale of The New York Times
William Launder | The Wall Street Journal

Empirical on the sale of The Washington Post to Jeff Bezos
Lloyd Grove | The Daily Beast

Empirical on newspaper valuations
John Jannarone | The Wall Street Journal

Empirical’s Tablet@Two study cited: Magazines Cross the Digital Divide
Keach Hagey | The Wall Street Journal

For inquiries, contact an Empirical Team Member today.


Empirical Reports

Contact us to access the Empirical Research Library, including the following proprietary reports. Click here.

Why Chat Matters As a News Medium
Using Messaging Platforms To Reach Massive New Audiences

If Video Is the New Black, Why Are Publishers Seeing Red?
How to Increase Video Revenue and Profitability

Mobile Money
Monetizing Mobile Advertising and Subscriptions

Automated Direct
Strategies for Premium Programmatic Advertising

The Tablet@Two
The Tablet’s Impact on Consumers, Advertisers, and Publishers